Dr Danny Kett 

I have 25 years in critical leadership roles and 18 years experience in Hostage and Crisis Negotiation. During that time I learned how all human behaviour can be understood, if you know how to look at it. Leading projects that improve organisational learning, reducing staff turnover and improving performance has given me a unique understanding into how people react to change and uncertainty. 

​​​

My passion for understanding people led me to study psychology and leadership in a range of applications culminating in hostage and crisis negotiation where I was an operational negotiator, team leader and trainer. I trained negotiators across the UK and beyond from inital training course, kidnap and ransom and counter-terrorism, specialising in influencing and persuasion. 

​

I have advised the Ministry of Justice on the use of GPS tracking technology for offenders, developing evidence based offender management programmes, focusing on obtaining results by implementing mutli-agency team approaches across the public and private sectors. During covid, I led on implementing unprecidented organisational change in areas such as ICT provision, reorganising working environments and putting in place testing sites with accompanying policy during intense periods of uncertainty and changing guidance and regulation. 

​

These skills are as applicable in critical incidents as they are across all industries, particularly where customer service, employee relations and regulatory compliance are essential. My academic research lead to the creation of the POD Model. This approach to behavioural science creates a toolbox for that puts the power of behavioural science directly into the hands of organisational decision makers and leaders. 

​

I founded Rebel Bridge Studio to bridge the gap between academic knowledge and practical organisational improvement. Rebel Bridge is a design studio, but we design human behaviour. The very behaviours you need for your organisation to have the competitive edge you are seeking.